Free, no-signup marketing tools that run entirely in your browser - a UTM builder and a growing set of ad-math calculators (CPM, ROAS and more). Nothing is stored.
Build tagged campaign URLs in seconds.
Work out your CPM - the cost per 1,000 ad impressions - from spend and impressions, or check what a given CPM will cost you.
Calculate return on ad spend (ROAS) from revenue and spend, see your ACoS, and find the break-even ROAS for your profit margin.
Work out your cost per click (CPC) from ad spend and clicks, and see how many clicks a budget buys.
Calculate click-through rate (CTR) from clicks and impressions, and see how many impressions it takes to earn a click.
Calculate conversion rate from conversions and visitors, and see how many visitors it takes to make one sale.
Calculate average order value (AOV) from total revenue and number of orders.
Find the exact ROAS you need to stop losing money, from your profit margin - plus the matching break-even ACoS and max cost per acquisition.
Compare customer lifetime value against acquisition cost to get your LTV:CAC ratio - the health check for whether growth is sustainable.
Check whether the difference between two variants is statistically significant.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.