Work out your CPM - the cost per 1,000 ad impressions - from spend and impressions, or check what a given CPM will cost you. Runs in your browser, nothing stored.
CPM = (Ad spend ÷ Impressions) × 1,000
Clicked reads the ad pixels and cart you already have and shows real revenue, conversions and CPM by source - live, from one line on your site. No cookie banner, no signup to try.
CPM (cost per mille) is what you pay for every 1,000 times your ad is shown. It's the headline price of most brand and awareness buys on Meta, Google Display, YouTube and programmatic. Enter your spend and impressions to get CPM instantly - then remember CPM only tells you what attention costs, not what it earns.
It depends entirely on channel and audience. Broad awareness display can run $1-$5 CPM, while narrow B2B or high-intent placements on Meta or LinkedIn can be $20-$100+. CPM alone isn't good or bad - a $50 CPM that produces sales beats a $2 CPM that produces none. Judge it against the revenue that traffic makes, which is what Clicked measures.
CPM charges you per 1,000 impressions regardless of clicks; CPC charges you per click. CPM suits reach and awareness; CPC suits direct response where a click is the point. You can convert between them if you know your click-through rate: CPC = CPM ÷ (CTR × 10).
No. A low CPM only means cheap impressions. If those impressions don't click, add to cart or buy, they're cheap and worthless. Always trace CPM through to revenue by source - cheap attention that doesn't pay is the most common way ad budgets leak.
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