Fathom is a polished, privacy-first analytics tool. People look elsewhere when they want a free tier, an open-source or self-hosted option, or a tool that connects traffic to revenue rather than stopping at visits. These are the strongest alternatives.
If you're leaving Fathom Analytics because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace Fathom Analytics for deep general reporting; it answers the money question the others make you guess at.
Try Clicked freeClicked, Fathom Analytics and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Simple Analytics Privacy-first, minimal analytics | No | Yes | Nopaid only | No |
Clicky Real-time web analytics | Some | Some | Yes1 site free | No |
Cloudflare Web Analytics Free, privacy-first pageview analytics | No | Yes | Yesfully free | No |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
Plausible, Fathom and Simple Analytics are paid-only. Clicked's free tier is a real plan, not a trial - 10,000 pageviews a month, free forever, no credit card. Plenty of sites never leave it.
A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Clicked vs Plausible →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →A long-running real-time web analytics tool with a loyal following. Straightforward traffic stats - visitors, pages, referrers - with heatmaps and uptime monitoring available. A classic pageview analytics tool rather than a revenue-by-source view.
Clicked vs Clicky →Free, privacy-first, cookieless web analytics built into Cloudflare. No consent banner, no cost, and easy to switch on if you're already using Cloudflare. It's a basic traffic overview - pageviews, referrers, top pages - with no revenue attribution.
Clicked vs Cloudflare Web Analytics →The default analytics tool, used almost everywhere. Free and deep - but GA4 is complex, relies on cookies (so it needs a consent banner in the EU), and is built around sessions and events rather than the revenue each traffic source actually brings in.
Clicked vs Google Analytics →The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Clicked vs Matomo →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
Fathom is a simple, private pageview dashboard. Clicked is a revenue-by-source dashboard. Both are cookieless; the difference is that Clicked reads your ad pixels and cart to show which traffic makes money, not just how much traffic you get.
Yes - Clicked is free to start with no signup, and Umami is free if you self-host it. Fathom itself is a paid product.
Yes. Both are cookieless and don't persistently identify visitors, so neither requires a consent banner in the EU.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.