Plausible and Clicked agree on the important things: no cookies, no consent banner, and no bloat. Where they differ is the question they answer. Plausible gives you a clean, simple view of your traffic - pageviews, visitors, top pages, sources. Clicked is built to show which of those sources actually make money. If you run ads, that difference is the whole game.
| Clicked | Plausible | |
|---|---|---|
| Revenue & conversions by source | Yes | Some |
| Free plan | Yes10k/mo free | Notrial only |
| Cookieless · no consent banner | Yes | Yes |
| Try without signing up | Yes | No |
| Open source | No | Yes |
| Self-hostable | No | Yes |
| Built for | Revenue & conversions by source, for stores and anyone buying traffic | Simple, private traffic stats for content and SaaS sites |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
You're spending on ads and need to see which sources produce actual sales - revenue, conversions and conversion rate by channel - not just how many visitors arrived.
Your priority is an elegant, minimal traffic dashboard for a content site, you value open-source and self-hosting, and per-source revenue attribution isn't your main need.
Plausible, Fathom and Simple Analytics are paid-only. Clicked's free tier is a real plan, not a trial - 10,000 pageviews a month, free forever, no credit card. Plenty of sites never leave it.
One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Best for: Blogs, SaaS and content sites that want a beautiful, simple, private pageview dashboard - and optionally the ability to self-host an open-source tool.
Clicked is free to start with no signup, so you can see your data before paying anything. Plausible is a paid product (with a trial). Pricing changes over time on both sides, so check the current plans - but the bigger difference is what each measures, not the price.
Plausible has added revenue goals, so it can attribute some revenue - but it's a lighter feature layered on a pageview tool. Clicked is built around revenue and conversion rate by source from the ground up, reading the ad pixels and cart you already have.
Yes. Both are cookieless and avoid persistently identifying visitors, so neither needs a consent banner. That's one of the main reasons people choose either over Google Analytics.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.