Fathom and Clicked share a philosophy: no cookies, no banner, no clutter. Fathom perfects the simple traffic dashboard - visits, pages, referrers, all beautifully shown. Clicked points the same simplicity at a different question: which sources actually produce revenue. For a blog, Fathom is plenty. For a store buying traffic, the revenue view is what changes decisions.
| Clicked | Fathom Analytics | |
|---|---|---|
| Revenue & conversions by source | Yes | Some |
| Free plan | Yes10k/mo free | Notrial only |
| Cookieless · no consent banner | Yes | Yes |
| Try without signing up | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| Built for | Revenue & conversions by source, for stores and anyone buying traffic | Simple, private traffic stats, beautifully presented |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
Your traffic costs money and you need to know which sources turn into sales, live, without wiring up goals.
You want the simplest possible private analytics with a lovely interface for a content or marketing site, and you don't need deep per-source revenue attribution.
Plausible, Fathom and Simple Analytics are paid-only. Clicked's free tier is a real plan, not a trial - 10,000 pageviews a month, free forever, no credit card. Plenty of sites never leave it.
One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Best for: Founders and content sites that want a gorgeous, dead-simple, privacy-first dashboard and are happy to pay for polish and zero maintenance.
Fathom is a simple, private pageview dashboard. Clicked is a revenue-by-source dashboard. Both are cookieless; the difference is that Clicked reads your ad pixels and cart to show which traffic makes money, not just how much traffic you get.
Yes - Clicked is free to start with no signup, and Umami is free if you self-host it. Fathom itself is a paid product.
Yes. Both are cookieless and don't persistently identify visitors, so neither requires a consent banner in the EU.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.