Plausible is a lovely, simple, privacy-first analytics tool. People look for alternatives when they want a free option, a self-hosted setup, deeper reporting, or - most often - a tool that ties traffic to revenue rather than just counting visits. Here's how the main options compare.
If you're leaving Plausible because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace Plausible for deep general reporting; it answers the money question the others make you guess at.
Try Clicked freeClicked, Plausible and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Simple Analytics Privacy-first, minimal analytics | No | Yes | Nopaid only | No |
Clicky Real-time web analytics | Some | Some | Yes1 site free | No |
Cloudflare Web Analytics Free, privacy-first pageview analytics | No | Yes | Yesfully free | No |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
Plausible, Fathom and Simple Analytics are paid-only. Clicked's free tier is a real plan, not a trial - 10,000 pageviews a month, free forever, no credit card. Plenty of sites never leave it.
A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Clicked vs Fathom Analytics →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →A long-running real-time web analytics tool with a loyal following. Straightforward traffic stats - visitors, pages, referrers - with heatmaps and uptime monitoring available. A classic pageview analytics tool rather than a revenue-by-source view.
Clicked vs Clicky →Free, privacy-first, cookieless web analytics built into Cloudflare. No consent banner, no cost, and easy to switch on if you're already using Cloudflare. It's a basic traffic overview - pageviews, referrers, top pages - with no revenue attribution.
Clicked vs Cloudflare Web Analytics →The default analytics tool, used almost everywhere. Free and deep - but GA4 is complex, relies on cookies (so it needs a consent banner in the EU), and is built around sessions and events rather than the revenue each traffic source actually brings in.
Clicked vs Google Analytics →The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Clicked vs Matomo →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
Clicked is free to start with no signup, so you can see your data before paying anything. Plausible is a paid product (with a trial). Pricing changes over time on both sides, so check the current plans - but the bigger difference is what each measures, not the price.
Plausible has added revenue goals, so it can attribute some revenue - but it's a lighter feature layered on a pageview tool. Clicked is built around revenue and conversion rate by source from the ground up, reading the ad pixels and cart you already have.
Yes. Both are cookieless and avoid persistently identifying visitors, so neither needs a consent banner. That's one of the main reasons people choose either over Google Analytics.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.