StatCounter has counted visits since the early web. People look for an alternative when they want a modern, privacy-first tool, a cleaner interface, or analytics that connect traffic to revenue instead of just logging visits. These are the options to consider.
If you're leaving StatCounter because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace StatCounter for deep general reporting; it answers the money question the others make you guess at.
Try Clicked freeClicked, StatCounter and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
StatCounter Classic visitor stats & logs | No | No | Yesfree tier | No |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Matomo Open-source, full-featured GA replacement | Some | Some | Someself-host | Yes |
Simple Analytics Privacy-first, minimal analytics | No | Yes | Nopaid only | No |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
The default analytics tool, used almost everywhere. Free and deep - but GA4 is complex, relies on cookies (so it needs a consent banner in the EU), and is built around sessions and events rather than the revenue each traffic source actually brings in.
Clicked vs Google Analytics →A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Clicked vs Plausible →A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Clicked vs Fathom Analytics →The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Clicked vs Matomo →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →A free, open-source, cookieless analytics tool you self-host. Lightweight and privacy-friendly, and free if you run it yourself - but it's a pageview dashboard, and you own the hosting and maintenance.
Clicked vs Umami →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
The common reasons are a more modern, privacy-first approach, a cleaner interface, and analytics that tie traffic to revenue rather than just counting visits. StatCounter still works for a basic visitor count; the newer tools do more with less setup.
Clicked measures pageviews and, more importantly, ties them to revenue and conversions by source. It's less a visitor counter and more a way to see which traffic actually pays - cookieless, from one line of code.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.