Matomo is the heavyweight open-source GA alternative. People look for something else when self-hosting and configuration are more than they want to take on, or when they'd trade depth for a tool that answers 'which traffic makes money?' instantly. Here are the alternatives worth considering.
If you're leaving Matomo because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace Matomo's deep self-hosted reporting; it answers the money question the others make you guess at.
Try Clicked freeClicked, Matomo and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
Matomo Open-source, full-featured GA replacement | Some | Some | Someself-host | Yes |
Umami Open-source, self-hosted analytics | No | Yes | Someself-host | Yes |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Simple Analytics Privacy-first, minimal analytics | No | Yes | Nopaid only | No |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
A free, open-source, cookieless analytics tool you self-host. Lightweight and privacy-friendly, and free if you run it yourself - but it's a pageview dashboard, and you own the hosting and maintenance.
Clicked vs Umami →The default analytics tool, used almost everywhere. Free and deep - but GA4 is complex, relies on cookies (so it needs a consent banner in the EU), and is built around sessions and events rather than the revenue each traffic source actually brings in.
Clicked vs Google Analytics →A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Clicked vs Plausible →A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Clicked vs Fathom Analytics →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →A developer-focused product-analytics platform - events, funnels, session replay and feature flags. Powerful for product teams, with a generous free tier; heavier and more technical than a drop-in marketing dashboard, and oriented to product usage more than ad-revenue attribution.
Clicked vs PostHog →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
No - Clicked is a hosted product, not open source or self-hostable. If full data ownership and self-hosting are essential to you, Matomo is the better fit. If you'd rather paste one line and never run infrastructure, that's where Clicked is easier.
Clicked, by a wide margin - it's a single line of code with nothing to host or configure. Matomo's cloud is straightforward too, but self-hosting Matomo involves running and maintaining a server and database.
Matomo has ecommerce reports that can attribute revenue, but it takes configuration. Clicked is built around revenue and conversion rate by source out of the box, reading the pixels and cart you already have.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.