Umami is a great free, open-source, self-hosted analytics tool. People look for an alternative when they'd rather not run and maintain their own instance, or when they need to connect traffic to revenue. Here's how the main options compare.
If you're leaving Umami because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace Umami's deep self-hosted reporting; it answers the money question the others make you guess at.
Try Clicked freeClicked, Umami and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
Umami Open-source, self-hosted analytics | No | Yes | Someself-host | Yes |
Matomo Open-source, full-featured GA replacement | Some | Some | Someself-host | Yes |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Simple Analytics Privacy-first, minimal analytics | No | Yes | Nopaid only | No |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Clicked vs Matomo →The default analytics tool, used almost everywhere. Free and deep - but GA4 is complex, relies on cookies (so it needs a consent banner in the EU), and is built around sessions and events rather than the revenue each traffic source actually brings in.
Clicked vs Google Analytics →A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Clicked vs Plausible →A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Clicked vs Fathom Analytics →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →A developer-focused product-analytics platform - events, funnels, session replay and feature flags. Powerful for product teams, with a generous free tier; heavier and more technical than a drop-in marketing dashboard, and oriented to product usage more than ad-revenue attribution.
Clicked vs PostHog →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
Umami is free if you self-host it (you cover the hosting). Clicked is free to start with no signup and nothing to host. The trade-off is ownership versus convenience: Umami you run yourself, Clicked runs for you.
No - Umami is a pageview and event dashboard, not a revenue-attribution tool. Clicked is built specifically to show revenue, conversions and conversion rate by traffic source.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.